Master of Professional Studies in Game, Entertainment, and Media Analytics (GEM)

Become a leader in the use of analytics for entertainment industries


#19 in USA
UMD as a Public Research Institution
UMD as a University for Entrepreneurship
UMD iSchool as an Information Studies College
29% of Students
from Underrepresented Groups

The Master of Professional Studies in Game, Entertainment, and Media Analytics (GEM) degree trains students to apply analytics and data science methods in support of video games, streaming video, Over-The-Top (OTT) media, mobile games, eSports, traditional media, professional sports, and other current internet-based entertainment products. The GEM Analytics MPS weaves sociotechnical facets of entertainment into the curriculum, enabling students to influence consideration of data privacy, ethical design, and national security concerns in product and service design and deployment.

This fully online graduate degree addresses the unique need for highly-trained information professionals and data scientists who understand the complexities that the entertainment industries face today. Our interdisciplinary curriculum draws on skills and concepts from information management, advanced analytics techniques, information systems, information science, computer science, and data visualization. We blend theory, practical skills, and hands-on learning, preparing our graduates to apply their skills directly in their careers. iSchool students work on projects with the College’s 400+ top industry partners and have opportunities for hands-on learning at the college’s world-renowned research centers and labs.

GEM Analytics Industry Expert Series

The Gaming, Entertainment, and Media Analytics Expert Series host this monthly speaker series that discusses topics such as strategetic intelligence, media streaming, and gaming analytics.

Watch the Entire Series

Diverse Students Walking Together on CampusThe UMD iSchool, with a history of activism and a continued mission to support social good, is a supportive and diverse community of 100 faculty and staff members and 1800+ students. Our students come to us from 37 countries with 29% from underrepresented groups and 44% female.



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Recent News

A tablet laying diagonally on a red surface with the Netflix app open.

Photo by Souvik Banerjee on Unsplash

(Video) GEM Analytics Industry Expert Series: Data and Its Application in a Streaming Media Company

May 3, 2022 | iSchool News Staff

How data is used at a streaming media company to shape the future of content.

Students walking outside of Hornbake Library on a sunny day

iSchool Admits First Student to New Combined Bachelor’s/Master’s Program

March 7, 2022 | Hayleigh Moore

Students can now graduate with a B.S. in Information Science and a M.S. in Library and Information Science in just five years.

More News

Upcoming Events

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