Game and Entertainment Analytics Focus Area

This focus area is designed for students interested in applying analytics methods and skills to devise analytical applications, support the design, operations, and improvement of delivering products and content in the Game & Entertainment industries as well as other opportunities in the experience economy. Students will be trained to work with media/entertainment content and game designers to ascertain their information and analytics requirements and employ analytics techniques to inform the design process. Graduates will be positioned to help develop customer profiles and analyze customer behaviors to influence improvements and drive profitable behaviors when developing an entertainment experience. They will help develop reporting methods that provide operational intelligence to business professionals, predictive and prescriptive analytical models to identify business opportunities, integrate real-time analytics into continuously-running applications, and understand and address the constraints set by global privacy laws and help in their compliance. Graduates are positioned for careers in Data Scientist, Data Analyst, Data Analytics Engineer, Entertainment Analytics Engineer, Analytics Specialist, among other exciting roles.

Careers

Graduates are poised for careers as:

  • Data Scientists
  • Data Analysts
  • Data Analytics Engineers
  • Entertainment Analytics Engineers
  • Game Analytics Specialists
  • Game Data Scientists
Courses

Note: Courses are listed in their estimated semester of being offered.
Current students should speak with their academic advisor and refer to the MIM handbook or MIM Student Portal on ELMS for suggested academic plans.

For students entering MIM without analytics experience:

Fall:

  • INST-661: Intro to GEM Analytics
    • Prerequisites: N/A
  • INST-627: Data Analytics for Information Professionals
    • Prerequisites: N/A
  • INST-737: Introduction to Data Science
    • Prerequisites: INFM-603, INST-627
    • Advanced Technology Elective
  • INST-732: Entertainment Theory
    • Prerequisites: N/A

Spring:

  • INST-728E: Game Design
    • Prerequisites: N/A

For students entering MIM with analytics experience:

Fall:

  • INST-661: Intro to GEM Analytics
    • Prerequisites: N/A
  • INST-732: Entertainment Theory
    • Prerequisites: N/A

Spring:

  • INST-705: Game Design
    • Prerequisites: N/A
  • INST-767: Big Data Infrastructure
    • Prerequisites: INST-737
    • Advanced Technology Elective
  • INST-751: IoT and Streaming Analytics
    • Prerequisites: INST-737
    • Advanced Technology Elective

 

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