HCIL BBL Speaker Series: Information Integration Theory and the Human-Computer Interface

Event Start Date: Thursday, March 4, 2021 - 12:30 pm

Event End Date: Thursday, March 4, 2021 - 1:30 pm

Location: Virtual

When: Every Thurs during the semester from 12:30p – 1:30p ET
Where: For Zoom info, register here!

Speaker: Kent Norman

Kent Norman

Information Integration Theory (IIT) was developed in the 1960’s by Norman H. Anderson. It is a comprehensive theory on how people assess information of different types from different sources to form an overall judgment or decision. It has been used to scale information, determine the integration function, and measure the weighting of factors of information.

While I was trained in IIT as a graduate student at the University of Iowa and a post doc at UCSD with Anderson and published numerous studies in the 70’s and 80’s, I failed to truly carry it through to research in HCI and more recently the psychology of video games. In atonement, I present this talk and propose new research methods using the experimental designs of IIT to reap the benefits of IIT in human-computer interaction.

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