Search Mastery Speaker Series: Search Engine Results: The Bing Perspective

Event Start Date: Thursday, November 18, 2021 - 11:00 am

Event End Date: Thursday, November 18, 2021 - 12:00 pm

Location: Virtual

Michael Schecter

Speaker: Michael Schecter, Microsoft

Michael Schechter is the Vice President of Microsoft Bing’s Growth and Distribution team, which is responsible for developing new search experiences that delight users everywhere. A University of Maryland alumni (’01, computer science), Michael has spent the last 20 years at Microsoft working in a variety of engineering and product leadership roles. With the last 15 years focused on web search, Michael has a unique perspective on how search has evolved and where it is heading.

Every search engine result page is a reflection of the technical capabilities, product philosophies, and applied policies of the teams developing them. With people relying on search more than ever, and the expectations of users continuing to grow, these unseen factors play an increasingly critical role in how information is presented and consumed. In this talk, Michael will shed some light on how some of the algorithmic decisions Bing makes came to be, with the goal of empowering a more critical understanding of how search results are presented in any product. Michael will also discuss why Bing’s unique perspective on search plays an important role to the health of the web, and give some insight into how Microsoft is looking to solve the unmet needs of searchers everywhere.

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