OTTRS Speaker Series: “The X-Culture Global Research Platform: Challenges, Opportunities, and Lessons Learned

Event Start Date: Friday, February 23, 2024 - 12:00 pm

Event End Date: Friday, February 23, 2024 - 1:00 pm

Location: Virtual / Zoom EST

UMD students, faculty, staff, alumni, and friends—join us for the OTTRS Speaker Series!


This presentation will share details about and lessons learned from X-Culture research, as well as about applications of the findings for crowdsourcing-based international business consulting.

What is X-Culture? X-Culture = Students + Professors + Business + Research.

  1. Businesses ask for help
  2. Students help businesses while gaining international business experience
  3. Professors help their students learn from experience
  4. Researchers use the data for research

X-Culture is a large-scale international collaboration project. Approximately 7,000 students from 150 universities in 70 countries on six continents participate in X-Culture each semester, and over 110,000 students have completed the program since it launched in 2010. X-Culture collects immense amounts of data, tracking over 3,000 variables, many measured longitudinally, at multiple levels, and using multiple data sources. Over 800 researchers worldwide in involved in X-Culture’s research projects in various capacities.


Vas Taras is a Professor of International Business and a Department Chair at the University of North Carolina at Greensboro. He is the VP of Administration at the Academy of International Business and the founder of the X-Culture Project. He received his Ph.D. in International HR and International Business from the University of Calgary, Canada, and his Master’s in Political Economy from the University of Texas at Dallas. He is an Associate Editor of the International Journal of HRM, Journal of International Management, the International Journal of Cross-Cultural Management, the European Journal of International Management, and Cross-Cultural Strategic Management. Vas has lived, worked, and studied in half a dozen countries and has experience as an academic, manager, entrepreneur, and business consultant.

Additional Information:

Please contact at least one week prior to the event to request disability accommodations. In all situations, a good faith effort (up until the time of the event) will be made to provide accommodations.

Speaker(s): Vas Taras (Professor of International Business & Department Chair, UNC at Greensboro)


Research Talks/Events