Mia K. Hinckle

Mia K. Hinckle

Associate Director of Communications
 AV Williams 4133

Mia comes to the iSchool with 15+ years of marketing experience, including 5 years with the Whole Foods Market marketing team and 8 years with the YMCA of Central Maryland marketing and philanthropy teams. In addition to a marketing research and analytics background, Mia has extensive experience in content/creative development for news, PR, website, social media, advertising, and print. Mia is an alumn of the University of Maryland (UMD) and as a teenager, worked at Terp Trader! She enjoys being part of the university community again and collaborating with other units. Mia also serves on the UMD Communications Leadership Council.


Developing marketing and communications strategies to support the strategic goals of an organization, inclusive of audience research, channel management, and ROI analysis

Professional Interests

  • Data analytics
  • Consumer research
  • Targeted marketing
  • External communications
  • Channel strategy


  • MS, Marketing, Johns Hopkins University
  • BA, Government & Politics, University of Maryland at College Park


  • Johns Hopkins University Scholarship for Academic Excellence
  • University of Maryland President’s Scholarship for Academic Excellence