Careers in Information Management

  • Preparing the next generation of information professionals and changemakers.

Career Paths in Information Management

Those with degrees in Information Management find themselves in a rapidly growing career field.

Information management professionals are in demand to contribute to high performing teams to maximize the value of information management solutions with a goal of reducing costs while increasing process integrity and efficiency.

The Information Management degree is in demand in diverse career fields, including both the private and the public sectors, in services such as business intelligence, legal, financial, health and information technology. Information Management job titles include but are not limited to:

  • User Experience Specialists,
  • Data Analysts,
  • Strategy and Planning Managers,
  • Technology Developers and Designers, and
  • Chief Information Officers.

The MIM program provides students with an opportunity to build careers in the Information Management field. MIM graduates are equipped with skills and knowledge necessary to become leaders in the information field, performing tasks such as information research, source filtering, market, and feasibility analysis. Through the provided rigorous coursework, students gain expertise in regression, prescriptive and descriptive analysis to make data-driven conclusions. They will be able to lead their organizations in achieving successful outcomes and tactical goals.

MIM students are prepared to visually communicate quantitative and qualitative messages. MIM graduates have the competitive means to create positive change in their workplace through their interdisciplinary knowledge gained at the UMD iSchool MIM Program.

Job Profiles for MIM Graduates

Content Strategist

Content strategists are required to have skills in content analysis, which focuses on metadata, taxonomy, search engine optimization, and the ways these concepts support content; editorial, focusing on strategies, guidelines, tools, and possibly the development of new forms of marketing content and social media initiatives; and information architecture. Content strategists should be familiar with a wide range of applications and tools, and frequently are responsible for implementing and training individuals to best use them. Other essential skills include project management, web content management, marketing communications, technical writing, and strategic marketing. Skills that seem to negatively impact pay include Research Analysis, Social Media Marketing, and User Research. For most people, competency in Content Management indicates knowledge of Editing and Web Content Management.

Median pay for Content Strategists in the United States is around $60K annually. Career length is the biggest factor affecting pay for this group, followed by geography.

Content Strategist Tasks

  • Set guidelines for tone, style, and content of writing and communications.

  • Strategize to ensure content is consistent and compelling across delivery streams.

  • Create specifications and appropriate content for designated audience.

  • Improve content delivery including search engine optimization and metadata management.

Related Titles: Digital Content Strategist, Content Director, Multimedia Content Strategist, Senior Content Strategist, Creative Content Strategist, Digital Strategist & Content Marketer, Online Strategist, Search Engine Strategist, Content & SEO Strategist.

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Data Analyst

Individuals looking for data analyst jobs must be knowledgeable in computer programs such as Microsoft Excel, Microsoft Access, SharePoint, and SQL databases. Since data science professionals are involved in the data collection, processing, and analyzing, they need the have knowledge in statistical methods and be able to run algorithms. The will also need to organize and remove certain data, be able to summarize the materials, and present it to the final clients. Communication skills, problem solving, creative thinking, and working collaboratively are all desirable traits for those looking to go into data science.

The average salary for a Data Analyst is $55,036 per year. For the first five to ten years in this position, pay increases somewhat, but any additional experience does not have a big effect on pay. Most people move on to other jobs if they have more than 20 years' experience in this career. The highest paying skills associated with this job are SAS, Data Mining / Data Warehouse, Data Modeling, SQL, and Microsoft SQL Server.

Data Analyst Tasks

  • Collect customer requirements, determine technical issues, and design reports to meet data analysis needs.

  • Identify new sources of data and methods to improve data collection, analysis, and reporting.

  • Collect, analyze, and report data to meet customer needs.

Related Titles: Data Scientist, Director of Analytics, Data & Report Analyst, Data Engineer, Business Data Analyst, Traffic Analysis & Marketing, Game Data Analyst, Sales Operation Analyst, Senior Analyst, Big Data Specialist, Financial Analyst, Digital Media Analyst, Clinical Data & Analytics Specialist

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Database Developer

Database Developers need to be proficient with one or more database software tools, such as Oracle or Microsoft SQL Server, and with database query languages such as SQL.

Skills in Oracle DB 8i/9i/10g/ 11i, SQL Server Integration Services, PL/SQL, and ETL are correlated to pay that is above average, with boosts between 8 percent and 10 percent. At the other end of the pay range are skills like Crystal Reports, Microsoft Access, and Visual Basic. Those familiar with Database Development also tend to know Data Analysis.

Database Developers should be able to communicate effectively with other technical teams as well as with users or other staff who may have little or no technical background. Developers must also be able to assess and understand user requirements in order to design databases that meet individual and organization needs.

Median pay for Database Developers in the United States is around $72K per year. Experience seems to be a major factor in determining the incomes of Database Developers. The average worker who claims fewer than five years of experience earns around $61K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $80K. Database Developers who work for 10 to 20 years in their occupation tend to earn about $88K. Database Developers who have spent more than 20 years on the job report earning a significantly higher median of $97K.

Database Developer Tasks

  • Support application of business intelligence and marketing automation solutions.

  • Support the database services in the design, delivery and operation of database solutions.

  • Interact with client representatives and business analyst to develop database solutions that meet business requirements.

  • Document work of operational responsibilities.

Related Titles: Database Administrator, Database Development Engineer, Data Engineer, SQL Server Developer, Data Architect.

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Information Architect

Information Architects must be able to assess organizational and user needs, including users’ information seeking behavior, in a variety of information environments. Attention to detail, organizational and analytic skills are fundamental for information architects. The ability to ask appropriate questions and communicate abstract ideas effectively to a range of people, including designers, marketers, and programmers, is also essential.

Information Architects use a variety of software tools, including Visio, Photoshop, Flash, and PowerPoint to construct prototypes and other deliverables. Additionally, they may be expected to understand and/or have previous experience with web technologies, including HTML, XML, Flash, Javascript, relational databases, and general client/server architecture.

The average salary for an Information Architect is $88,299 per year. The highest paying skills associated with this job are Oracle and Data Modeling. Most people move on to other jobs if they have more than 20 years' experience in this field.

Information Architect Tasks

  • Design an information space to facilitate task completion and intuitive access to content.

  • Structure and classify web sites and intranets to help people find and manage information

  • Design organization, labelling, and navigation of schemes within an information system.

Related Titles: Application Architect, Data Architect, Information Security Architecture, Knowledge Organization, Social Information Architecture, Ontology, Taxonomy, User Experience Design

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IT Project Manager

Project management requires strong interpersonal, communication, and leadership skills, as well as management skills, such as team building, group facilitation, and conflict management. A number of companies require its project managers to obtain certifications in project management. Most widely recognized institution that offers certification is project management is the Project Management Institute’s PMP certification, which requires individuals to meet specific education and experience requirements, as well as pass an examination in project management processes.

Project managers are required to communicate and overcome the professional language barrier the gap between the company’s technology as well as the user teams. Therefore, technical skills are very beneficial for the IT project managers.

The average pay for a Project Manager, Information Technology (IT) is $84,798 per year. Most people move on to other jobs if they have more than 20 years' experience in this career.

Project Manager, Information Technology (IT) Tasks

  • Coordinate delivery of development (beta) and production releases that meet quality assurance standards.

  • Assist test team in creating test plans and testing efforts.

  • Create and maintain a information technology project plan that communicates tasks, milestone dates, status and resource allocation.

  • Assist technical team in design and development tasks.

  • Utilize software life-cycle methodology.

Related Titles: Senior Project Manager, Program Manager, Technical Program Manager, Project Engineer

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User Experience Designer

Valuable skills for UX Designers, especially those involved with usability testing, include proficiency with empirical research methods and quantitative and qualitative analysis. Usability Designers should also have written and oral communications skills to explain abstract concepts to developers, designers, and other project team members. Many people enter the usability design field with a background in computer science, information science, or human-computer interaction, but coursework in cognitive and experimental psychology is also highly relevant to the field. Some employers require that UX Designers be familiar with HTML, CSS, Javascript, and XML.

The average pay for a User Experience Designer is $72,134 per year. Experience has a moderate effect on salary for this job. A skill in Interaction Design, IT Applications is associated with high pay for this job. Most people move on to other jobs if they have more than 20 years' experience in this career.

User Experience Designer Tasks

  • Conceptualize, design, and communicate user-centered design solutions.

  • Work with teams such as marketing and sales to understand user needs and business requirements.

  • Present design concepts and deliverables that meet business requirements.

Related Titles: Game UX/UI Designer, Interactive Designer, UX & 3D Designer, Product Designer, User Experience Lead, Lead UI Designer, UX Researcher, Interaction Designer, User Experience Specialist

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MIM Alumni Employment

MIM graduates are often hired by organizations located in and around the Washington, DC metropolitan area – many in the I-270 corridor. MIM alumni work in a variety of positions for organizations such as:



Fidelity Investments

Morgan Stanley Capital

Adobe Systems

First Citizens Bank

OPNET Technologies

Advance Digital Systems

Honda of America

Optimal Solutions

American Express

Hughes Network Systems




Progressive Insurance


Internal Revenue Service

US Census Bureau


International Food Policy Research Institute

US Department of Defense


J.P. Morgan

US Department of the Treasury

Capital One


US Government Accountability Office (U.S.GAO)

Cognizant Technology Solutions

Library of Congress

Verizon Wireless

Deloitte Consulting


Washington Post



World Bank